Research

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Research

Supply Chain Strategy Under Tariffs — Positioning Stability as a Differentiator

Supply Chain Strategy Under Tariffs — Positioning Stability as a Differentiator

The 2025 U.S. tariffs are creating a ripple effect far beyond pricing — they’re ...

Tariffs Are More Than a Cost Problem — They’re Redefining the Engineer’s Design Process

Tariffs Are More Than a Cost Problem — They’re Redefining the Engineer’s Design Process

Tariffs are often framed as an economic lever, a matter of pricing and profitabi...

The Engineering Workforce Just Shifted—And Your Marketing Strategy Needs to Catch Up

The Engineering Workforce Just Shifted—And Your Marketing Strategy Needs to Catch Up

There’s a changing of the guard happening in engineering departments across ...

Marketing Tactics That Actually Work with Millennial and Gen Z Engineers

Marketing Tactics That Actually Work with Millennial and Gen Z Engineers

Your tried-and-true B2B marketing playbook is failing with more than half of ...