21ic.com is China's largest electronics engineering community, connecting brands with 4.5 million monthly active engineers across 15 industry verticals.
China's Premier Electronics Engineering Community
21ic.com is the largest Chinese electronics engineering community, providing a platform for leading online resources across 15 industry verticals.
Page
Views
Views
12
M+
Unique
Users
Users
4.5
M+
Registered
Members
Members
1.3
M+
Sent
Newsletter
Newsletter
533
K+
21ic
Audience Profile
- Design & Development Engineers: 65.3% - Front-line technical professionals actively researching components, tools, and solutions
- Engineering Management: 16.2% - Decision-makers overseeing project direction and technology selection
- Purchasing & Procurement: 6.8% - Professionals with budget authority and vendor relationships
- Engineering Services: 5.2% - Consultants and technical service providers
- Manufacturing & Production: 2.6% - Engineers focused on manufacturability and production optimization
Content Touch Points:
- Website Display & Sponsored Content
- Social Media Ecosystem (WeChat Integration)
- Video
- Webinars
- Email Marketing
- Surveys & Market Research
- Branded Microsites
- Forum Sponsorships
- Integrated Multi-Channel Campaigns
Other EETech Communities
Over 8.7 million people engage with our network of engineering media brands each month to learn new skills, connect with their peers, and innovate the systems and devices that shape our world.
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