NexTarget AI
Precision Targeting Built on First-Party Engineering Data
No one in electronics media has more behavioral data on engineers than EETech. NexTarget AI turns that data into action — building AI-driven audience segments based on what engineers are reading, researching, and designing across our ecosystem. The result: campaigns that reach the right engineers at the right time, across every channel.
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Per Month
Segments
Database
Connect. Build. Activate.
NexTarget AI connects data from unknown visitors, registered members, and digital footprint signals across EETech's entire ecosystem. Our AI builds audience segments from 500+ continual target profiles, and allows the opportunity to build custom behavioral/intent based segments. Then we activate those segments across email, display, social and offsite display, putting your message in front of the engineers who matter most.
This isn't demographic targeting. It's intent-based precision built on first-party data.
AI analyzes behavioral signals from 11.4 million monthly events to build high-value audience segments
Segments activate across email, display, and social — reaching engineers onsite and across the open web
500+ continual target segments with capacity for 1,500+ custom audiences
Great for: Component manufacturers, distributors, and electronics brands that need to reach high-intent engineers across the full buying cycle.
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Campaign Types
NexTarget Impact — Brand Awareness
Target your ideal engineering audience across offsite display and social media, then drive them back to any URL you choose — a product launch, press release, or campaign page. You define the audience. We put your brand in front of them wherever they browse.
Offsite display and social media activation using first-party audience data
Drive traffic to any URL — product pages, press releases, landing pages
Ideal for new product launches and market entry campaigns
NexTarget Amplify — Thought Leadership
Drive targeted traffic to ungated technical content hosted on EETech's platform through coordinated display, social, and email campaigns. We track engagement at the individual user level — who read it, how long they spent, what they did next — giving you a closed-loop view from content to pipeline.
Multi-channel promotion of your technical content across display, social, and email
Individual-level engagement tracking — see exactly which engineers read your content
Closed-loop reporting connects thought leadership directly to your demand pipeline
NexTarget Recall — Re-engagement
Target engineers who have previously engaged with your brand or related content within EETech's ecosystem. Keep your products top of mind through the long evaluation cycles that define electronics purchasing.
Retarget engineers who have already engaged with your brand or related applications
Reach them across offsite display and social media with tailored messaging
Built for the long evaluation cycles of electronics purchasing decisions
NexTarget AI Direct — Dedicated Email
Deliver a dedicated newsletter to engineers showing the highest intent in your product or application category. This isn't a general blast — it's a precision send to engineers actively researching the technologies you sell, with optional geo-targeting.
Dedicated email sends to engineers with the highest intent in your category
Targeting by product category, application category, and geography
Provide full HTML, a layout, or simple assets — our team handles the rest
NexTarget AI Modal — Onsite Ads
In-page ads triggered by real user behavior — scroll depth, time on page, clicks. Embedded directly in content, so they can't be blocked by ad blockers. 100% share of voice in your application category. Guaranteed visibility.
Engagement-triggered ads that appear based on scroll depth, time on page, and clicks
Ad-blocker proof — embedded in-page, guaranteeing every impression is delivered
100% share of voice within your selected application category
CPC & CPL — Performance Campaigns
Cost-per-click campaigns activate audiences across LinkedIn, Meta, and display platforms. Cost-per-lead campaigns deliver high-quality leads using intent signals, geo, and product category targeting. Every dollar is AI-optimized.
CPC campaigns activate across LinkedIn, Meta, and programmatic display
CPL campaigns deliver leads matched by intent, geography, and product category
AI-optimized targeting ensures maximum return on every dollar spent
Actionable Insights Across Every Channel
Every campaign includes visual dashboards with near real-time performance data — display, social, and email unified in a single view. Swap creative, refine targeting mid-flight, and plan future campaigns with confidence. One partner. One report. No more juggling five platforms.
Unified dashboards aggregating performance across display, social, and email
Mid-campaign optimization — swap creative and refine targeting in near real-time
Single partner for execution, measurement, and strategic planning
Great for: Marketing teams who want unified campaign intelligence and a single accountable partner.
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The Decision Maker Doesn't Exist
In B2B electronics, deals under $50K involve 7 stakeholders. Between $50–250K, that's 10. Above $250K? Up to 19 — Technical Buyers, Economic Buyers, Influencers, User Buyers, Coaches, and Gatekeepers. NexTarget AI targets on intent, not job titles, reaching every member of the buying group based on their actual behavior across EETech's engineering communities.
B2B buying groups range from 7 to 19 stakeholders depending on deal size
Intent-based targeting reaches every role in the buying committee — not just one title
Behavioral signals from EETech's ecosystem identify who is actively in-market
Great for: Enterprise marketers who need campaigns that reach the full buying committee — not just one name on an org chart.
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Ready to Reach the Right Engineers?
Let's build a NexTarget AI campaign tailored to your audience, your goals, and your budget.
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