Millennial/Gen Z Report 2024
How Millennial and Gen Z Engineers Differ from Their Seasoned Peers
Discover what drives their decisions, challenges, and engagement in today's engineering landscape. Based on a global survey of 1,000+ electrical engineers.
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Research at a Glance
Engineers Surveyed
Global quantitative study across multiple regions and industries
Currently Using AI
Nearly half of younger engineers already integrate AI into their workflows
Have ≤14 Years Experience
Millennial/Z engineers are quickly becoming the industry's dominant voice
Will Comprise Global Workforce by 2025
This generation is no longer "next gen"—they're the now generation
Key Research Findings
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Digital-First Approach
Millennial/Z engineers bypass traditional search in favor of direct manufacturer websites and community-driven platforms, requiring modernized digital strategies from suppliers.
Cross-Functional Expertise
Younger engineers show greater diversity across roles with notable representation in mechanical, mechatronics, and software engineering, reflecting interdisciplinary approaches to modern engineering challenges.
AI Integration Leaders
45% of Millennial/Z engineers currently use AI tools compared to just 21% of Career Pros, applying it across conceptual design, prototyping, and validation phases to drive innovation.
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Collaborative Decision Making
Less likely to be sole decision-makers, Millennial/Zs rely more on team-based decisions and are significantly more open to supplier engagement during the design process.
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Brand Loyalty Matters
4x more likely to cite brand loyalty as a decision factor, and more influenced by company reputation and image than their senior counterparts when selecting components.
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Emerging Industry Focus
More likely to work in utilities, energy, and diverse manufacturing sectors, driving modernization and sustainability initiatives across traditional industries.
What You'll Learn
This comprehensive report reveals how Millennial and Gen Z engineers are reshaping the electronics industry. You'll discover:
Behavioral Differences
How younger engineers research, evaluate, and purchase components differently than experienced professionals
Technology Adoption
Why this generation leads in AI integration and what tools they're using across the design cycle
Content Preferences
What types of information they value and how they consume technical content
Purchasing Patterns
How their collaborative approach to decision-making impacts supplier relationships
Industry Trends
Which sectors are attracting younger talent and driving innovation
Marketing Implications
Actionable strategies to effectively reach and engage this influential demographic
Research Methodology
This comprehensive study surveyed over 1,000 electrical engineers globally, with responses primarily from North America (42%), Europe (19%), and emerging regions including India and APAC. The research provides data-backed insights into the changing guard of engineering professionals and their impact on supplier selection, product design, and purchasing behavior.
The study compares engineers with 14 or fewer years of experience (Millennial/Z) against Career Pros with 15+ years of experience, revealing significant generational shifts in how engineers approach their work, consume information, and make purchasing decisions.
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