Engineer Switching Triggers Availability has overtaken performance as the top reason engineers switch vendors, and it's also the biggest post-selection disruptor. Supply chain reliability is now a marketing message, not an ops footnote.

The Digital Experience Gap Engineers don't switch toward vendors because of good websites. They switch away from vendors with bad ones, and they rarely say so. The cost shows up as lost consideration, not a stated reason.

The Procurement Handoff Problem 84% of engineers are decision-makers or strong influencers. But there is a significant gap between recommendation and purchase approval, and it happens in the procurement, AVL, and availability handoff. Marketing that stops at the engineer loses the close.

AVL Is a Process, Not a Wall Most engineers operating under AVL constraints can introduce a new vendor, if they can make the internal case. The barrier is the justification effort, not the list itself. The report shows what AVL-ready materials actually look like.