From Martin Chatterton, CEO

There comes a time when every brand must evolve. Not because what came before wasn’t strong, but because the world around it keeps moving. Our industry changes constantly, and the expectations of engineers and the businesses that serve them continue to rise.

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Over the past decade, EETech has grown from a startup into a global team working with more than 400 customers. What began as a media company has expanded into a technology company, building an ecosystem of solutions designed to support the electronics industry and the people creating what comes next.

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When I was appointed CEO in November 2023, I stepped into a company with strong momentum and a clear mission. Since then, we’ve focused on growing with intention. We’ve expanded into new regions and new businesses, strengthened our leadership and advisory structure, and invested in capabilities that better support engineering, procurement, and supply chain teams across suppliers, distributors, and OEMs.

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Much of that work is already taking shape. We’re developing advanced AI-driven solutions that help customers move faster and make more informed decisions. We’re accelerating our investment in data and audience intelligence to deliver deeper insight, stronger engagement, and measurable impact across the buying journey. And we’re bringing in experienced industry leaders across our staff, board, and advisory roles to ensure we continue building with relevance and credibility.

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Today, I’m proud to share the next step in that journey: the evolution of EETech.

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You’ll see it reflected immediately in a refreshed logo and a redesigned website. But this isn’t simply a visual update. It’s a clearer expression of who we are today and where we’re headed. Our new digital experience is designed to be faster, more intuitive, and more connected, bringing our engagement, research, media, and procurement solutions together in one unified experience.

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Most importantly, this evolution reinforces our commitment to meeting the needs of a changing industry. EETech is building more ways to connect businesses to engineers, and engineers to the tools, data, and intelligence they need to design, source, and build the future.

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While our look has evolved, what matters most has not. Our commitment to our customers, our dedication to the electronics industry, and the incredible team behind EETech remain at the center of everything we do.

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Thank you for being part of our story so far. We’re excited about what comes next, and we invite you to explore the new EETech experience.

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Sincerely,
Martin Chatterton
CEO, EETech