Account Based Marketing Case Study

Introduction

A billion-dollar American manufacturing company specializing in designing and developing machine vision systems, software, and sensors that play a crucial role in automated manufacturing. Their products are designed to inspect parts, detect defects, verify product assembly, and guide assembly robots.

Program Overview

EETech partnered with a billion-dollar American manufacturing company that specializes in machine vision systems. The campaign’s primary objective was to target 45 key companies through personalized outreach, utilizing data, research, and acquisition strategies. The successful outcome of the campaign resulted in generating 65 high-quality leads, enhanced industry visibility, and a positive brand perception. The following case study highlights the effectiveness of employing tailored account-based marketing (ABM) strategies, showcasing the potential for generating significant returns on investment (ROI) through targeted marketing efforts.

Strategic Objective

• The client provided a list of 45 key target companies across multiple industries.
• Wanted to reach critical decision-makers across various departments and job titles
• Included a custom qualifying question to identify purchasing intent

Strategic Execution

• Data, Research, and Acquisition: EETech utilized its extensive database and conducted thorough research to identify companies matching the client’s criteria. This involved leveraging industry publications, online databases, and proprietary tools to compile a comprehensive list of potential leads
• ABM Customization: The target companies were analyzed to understand their organizational structures, key decision-makers, and ongoing projects. This information was crucial for tailoring the outreach strategy to align with each company’s needs and priorities.
• Persona-Driven Outreach: EETech developed personalized outreach strategies for each job title and type targeted by the client. This involved creating content that resonated with the unique challenges and goals of Component Engineers, Hardware Engineers, Project Leaders, and other specified roles.

Results

• Enhanced Visibility: Increased client visibility in the specified industries
• Generated 65 high-quality business domain email leads, lending to increased conversion opportunities and positive brand perception