The Client: A Global Leader in Precision Power Solutions

Advanced Energy Industries, Inc. stands as a global leader in the design and manufacturing of highly engineered, precision power conversion, measurement and control solutions for mission-critical applications. Serving diverse industries including semiconductor equipment, industrial production, medical and life sciences, data center computing, networking and telecommunications, Advanced Energy’s power solutions enable customer innovation in the most demanding applications.

The Challenge: Unifying Brands and Maximizing Revenue Potential

Advanced Energy faced critical challenges that were limiting their digital revenue generation:

• Brand Fragmentation: Multiple acquired brands (including Artesyn.com) needed integration under the unified “one AE” brand, creating confusion in the marketplace and diluting brand recognition.
• Content Management Complexity: Extensive content columns required robust strategy for consistency and relevancy across all customer touch points.
• User Experience Gaps: The existing digital presence lacked intuitive navigation and personalized experiences across devices, hindering customer engagement and conversion.
• Data Quality Issues: Inconsistent product data required extensive cleansing and normalization to support effective customer decision-­making.
• Aggressive Timeline: The entire transformation needed completion within 9 months to meet business objectives.

EETech’s Strategic Approach: Comprehensive Digital Transformation

Platform Foundation: EETech leveraged Kentico’s advanced content management system (CMS) to create a scalable, secure, and robust digital platform. This foundation enabled dynamic content sections including pages, blogs, and multimedia components while ensuring responsive, user-centric design through versatile page templates and layout builders.

Key Implementation Features

• Intuitive Navigation System: Streamlined user journey mapping for complex technical products
• Advanced Search Capabilities: Modern search functionality enabling customers to quickly locate specific products and solutions
• Product Configurators: Interactive tools allowing customers to customize solutions to their specific requirements
• Personalized User Experience: Logged-in experience providing tailored content and recommendations
• Real-Time Support Integration: Chat functionality connecting customers with technical experts
• Comprehensive Analytics: Rich customer analytics providing insights into user behavior and preferences

SEO and Performance Optimization: EETech utilized Kentico’s built-in SEO tools and analytics to optimize website performance, ensuring maximum visibility and delivering personalized experiences that drive engagement and conversion.

Measurable Results: Exceptional Performance Across All Metrics

The transformation delivered outstanding results within the first quarter post-launch (August 2024).

Awareness and Engagement Metrics

• 3X Awareness Increase: Sessions increased by 61%, demonstrating successful brand unification
• 3X Registered User Increase: Significant growth in qualified prospects
• 67% Increase in Product Detail Page Views: Enhanced product discovery and engagement
• 61% Increase in Technical Downloads: Improved access to critical customer resources
• 30% Increase in Chat Sessions: Enhanced customer support engagement

Revenue Generation Impact

• 2X Sales Leads: Doubling of qualified sales opportunities
• 2X New Customers: Substantial expansion of customer base
• 2X New Design Wins: Direct impact on revenue pipeline
• 24% Increase in Form Fills: Improved lead capture and qualification

Business Transformation Results

The new advancedenergy.com successfully targeted three key audiences: customers, partners (distributors and representatives), and internal employees. The platform’s success positioned Advanced Energy for their next phase of growth, with e-commerce capabilities already enabled and the drive to generate more sales leads and design wins.

The EETech Difference: Comprehensive Digital Excellence

Industry Expertise

EETech’s deep understanding of B2B industrial markets enabled the creation of a platform that speaks directly to engineering professionals and procurement specialists in complex technical environments.

Integrated Approach

Rather than treating digital presence as separate components, EETech delivered a unified ecosystem where content management, user experience, SEO, analytics, and customer support work seamlessly together.

Results-Driven Strategy

Every feature and design decision was guided by the principle of delivering measurable business outcomes, ensuring that digital investments translate directly to revenue growth.

Looking Forward: Sustained Growth and Innovation

The success of Advanced Energy’s digital transformation has created a foundation for continued growth. With e-commerce capabilities, the platform is positioned to further enhance the customer experience and drive additional revenue streams.

Ready to Transform Your Digital Presence?

EETech’s proven methodology has delivered exceptional results for Advanced Energy, and we’re ready to help you unlock your digital revenue potential. Our comprehensive approach to B2B digital transformation combines technical expertise with deep industry knowledge to deliver measurable business outcomes. Contact EETech today to schedule your digital transformation consultation and discover how we can help you transform your website from a cost center into a revenue­ generating powerhouse.