The electronics industry evolves rapidly, with new technologies emerging, shifting customer demands, and fierce competition. How do businesses stay ahead? The answer lies in industry research. Actionable insights drive success, and EETech Research provides the in-depth analysis needed to make informed decisions.

The Power of Industry-Specific Research

Our annual Engineering Insights Report (EIR) has been a trusted resource for eight years, delivering data-backed insights gathered from engineers worldwide. This year’s report, created in partnership with the ECIA, explores key trends, including:

• New Product Adoption: How engineers approach innovation.
• AI’s Impact: The role of artificial intelligence in engineering workflows.
• Content Consumption: Where engineers seek industry information.
• Workplace Challenges: The biggest hurdles professionals face.

Why This Matters to Your Business

Understanding engineers’ needs, preferences, and challenges is essential for success in the electronics market. The EIR goes beyond raw data, offering segmented insights based on demographics, purchasing behavior, and technology preferences—uncovering hidden opportunities you can leverage.

2024 Key Industry Trends

The 2024 EIR, based on 4,500 qualified engineers globally, highlights game-changing trends:

• Global Reach: North America, Europe, Asia, and India are key hubs—regional insights drive smarter marketing.
• Industry Diversity: Engineers work across manufacturing, automotive, energy, telecom, and semiconductors—targeting the right sector is crucial.
• SME Influence: Small and medium-sized enterprises (SMEs) play a major role—a tailored approach is essential.
• Software Growth: Software engineering is growing alongside traditional electrical and hardware engineering—understanding this shift is key to talent acquisition and product development.
• Top Brands: Texas Instruments, Analog Devices, NXP, and Infineon dominate engineers’ preferences—aligning with these leaders can enhance your strategy.

Real-World Applications: Data-Driven Success

The electric vehicle (EV) market exemplifies the rapid advancements in AI-driven engineering solutions. For instance, Electra Vehicles’ EVE-Ai™ technology, showcased in the Tesla Cybertruck Cyberbeast at CES 2025, enhances battery performance and longevity through artificial intelligence. Additionally, Texas Instruments and Delta Electronics have announced a long-term collaboration to develop next-generation EV onboard charging and power solutions, improving power density and performance. These developments align with insights from the Engineering Insights Report (EIR), which highlights the increasing role of AI in engineering workflows and rising demand for EV components.

Make Smarter Decisions with Actionable Insights

The EIR isn’t just a report—it’s a strategic tool that helps businesses:

✅ Anticipate Market Shifts: Stay ahead of industry trends.

✅ Understand Your Customers: Gain insights into engineers’ decision-making processes.

✅ Gain a Competitive Edge: Develop targeted products, refine marketing strategies, and make smarter investments.

Ready to leverage exclusive industry insights?

Access the EIR on our website to explore the latest trends shaping the electronics industry. For regional insights, custom research, or deeper analysis, contact us at research@eetech.com.