“The new website represents a huge leap forward for our company. EETech delivered a modern, customer-friendly e-commerce experience that aligns with top-tier industry benchmarks. The combination of parametric search, seamless checkout, and real-time vendor data has transformed how we serve our customers online. We’re now more agile, scalable, and ready to grow—and this platform is the foundation for it.”
— President, Electronics Manufacturer

The Client

A mid-sized electronics distributor partnered with EETech to transform its digital presence with a modern e-commerce platform. Their priorities included:

• A sleek design comparable to leading distributors
• A robust product catalog with parametric and taxonomy-based search
• Streamlined shopping features (secure checkout, account registration, multiple payment options)
• Advanced analytics for tracking performance
• A marketing content repository
• Compliance with privacy and legal policies

The Goal

The project aimed to modernize the client’s website and establish competitive e-commerce capabilities. Key objectives included:

• Enhancing Customer Interactions & Usability: Create a visually appealing, user-friendly design to improve navigation and foster customer loyalty.
• Optimizing SEO: Implement technical and on-page SEO best practices to maximize discoverability.
• Streamlining Product Management: Build a comprehensive product catalog with advanced search and secure checkout, supported by MarketPush integration for efficient vendor management.

The Challenge

One of the major challenges of the project was creating a comprehensive product catalog with taxonomy-based and parametric search features. This required significant effort in structuring and standardizing data, as well as ensuring the accuracy and consistency of product metadata. Balancing these technical complexities with the need to deliver a seamless user experience demanded meticulous planning and execution throughout the development process.

The Solution

EETech implemented the Kentico CMS to support a wide range of content—from product catalogs to marketing assets. The platform was designed to:

• Support digital commerce, digital marketing, and automation
• Enable cross-channel content repurposing
• Integrate with multiple systems across the client’s tech stack
• Provide enterprise-grade analytics and customer data capabilities

The Results

The redesigned e-commerce site delivered measurable improvements:

• Enhanced User Experience: Intuitive navigation and advanced search allowed customers to quickly find products, boosting engagement.
• Vendor Integration: MarketPush enabled efficient product onboarding and management, freeing the client to focus on strategy and customer relationships.
• Operational Efficiency: Streamlined workflows increased agility and scalability, positioning the company as a stronger competitor in the electronics marketplace.

Conclusion

The collaboration resulted in a digital transformation that balanced form and function—delivering a sleek, scalable platform ready for growth. With improved operational efficiency, customer experience, and vendor integration, the client is now positioned to meet customer expectations today and innovate for tomorrow.

Ready to Transform Your Digital Presence?

EETech helps companies of all sizes modernize their e-commerce platforms and compete at the highest level. Contact us to see how we can do the same for you.