Executive Summary

In 2025, a global semiconductor and embedded systems leader partnered with EETech to conduct a comprehensive digital audit of its worldwide web experience. Building on a prior engagement from 2022, the initiative focused on measuring progress, identifying new opportunities, and defining a clear, data-driven path forward.

The audit aligned with the manufacturer’s broader strategic goals of enhancing customer experience, accelerating digital conversion paths, and integrating marketing and sales touchpoints across the funnel to drive validated design-in revenue. To support these objectives, EETech deployed a research framework combining expert-led analysis and customer-validated  research that provided competitive intelligence. The result was an actionable digital roadmap designed to support rising user expectations and long-term business growth.

Client Background

The client is a global leader in semiconductors and embedded systems, serving design engineers across multiple industries and regions. As buyer behaviors continued to evolve and competitors accelerated their digital maturity, the organization sought a deeper understanding of how effectively its website supported engineers throughout the journey from research to conversion.

Key priorities included measuring progress since the previous audit, benchmarking performance against digital leaders in the semiconductor space, validating real-world engineering experiences, understanding how digital touchpoints influence lead quality and conversion, and identifying strategic gaps across search, content, tools, documentation, and support.

The Challenge

Despite measurable improvements since the 2022 audit, including a redesigned user interface, improved information architecture, and faster search performance, several challenges persisted across the digital ecosystem.

Engineers could research products effectively, but the transition to quoting, sampling, or purchasing remained fragmented. Data silos limited the ability to connect digital engagement with pipeline outcomes, reducing visibility into ROI. Design tools and pricing or sample information were often underutilized due to inconsistent placement and exposure.

Documentation and support resources, such as application notes, forums, and compliance materials, lacked consistent structure and findability. At the same time, rising expectations for AI-enhanced experiences and personalization highlighted areas where the platform remained underdeveloped.

Midway through the engagement, the project scope expanded to include a large-scale written survey and live usability testing. Both were delivered within the original timeline and budget, adding depth and validation while maintaining continuity.

The Solution

EETech deployed a hybrid methodology combining UX expertise, user validation, and competitive benchmarking. The solution consisted of five core components:

User Experience Audit

Persona mapping across six global engineering roles
Journey analysis across Engage, Evaluate, and Buy phases
Expert walkthroughs identifying navigation and conversion friction

Findability and AI Audit

Evaluation of parametric tools and keyword search experiences
Benchmarking discoverability of datasheets, application notes, user guides, and development tools
Strategic recommendations for search tuning and intelligent query assistance

Competitive Benchmarking

Feature-by-feature analysis of six competitors across documentation, eCommerce, AI, and developer tools
Identification of white space opportunities such as AI-guided part selection and pricing transparency

Lead Intelligence Review

Audit of existing content offers, calls to action, and lead routing systems
Blueprint for capturing more intent-driven traffic and tying behaviors to revenue outcomes

Customer-Validated Research

To ground recommendations in real user experience, EETech conducted:

• A written survey of more than 400 engineers across regions and roles, capturing quantitative and qualitative insights into search usability, documentation trust, friction points, and content format preferences
• Live usability testing with 28 engineers from key global markets performing task-based evaluations, revealing real-world navigation patterns and common blockers

Together, these components confirmed or challenged internal assumptions and provided a comprehensive foundation for long-term digital strategy.

Results

The audit revealed both proven strengths and clear opportunities for continued digital evolution.

• Top-three performance across competitive benchmarks for search experience and documentation discoverability
• Seventy-six percent user satisfaction with keyword search, demonstrating significant improvement since 2022
• First-place rankings for findability of user guides, compliance documentation, and development tools
• Validation that recent UX and site performance improvements were recognized and appreciated by engineers

The audit also delivered strategic guidance for future enhancements, including:

• AI-powered part discovery and search guidance Advanced part comparison tools
• Localized support systems and regional buying pathways
• Expanded eCommerce capabilities

Client Impact

Despite evolving scope and timeline constraints, client stakeholders expressed strong satisfaction with the depth, clarity, and usefulness of EETech’s findings. The inclusion of the written survey and usability testing was cited as particularly valuable for providing evidence-backed direction and aligning stakeholders across product, sales, and marketing teams.

The combination of expert analysis and authentic user validation enabled stronger prioritization, faster decision-making, and greater internal consensus around digital investment strategies.

Conclusion

The 2025 digital audit marked a meaningful step forward in the client’s journey toward digital maturity. With a data-rich foundation and customer-validated recommendations from EETech, the organization is positioned to evolve its website from a content repository into a business-critical, revenue-generating platform.

EETech’s insights provide a durable roadmap for improving discoverability, supporting engineers more effectively, and strengthening commercial outcomes across the full customer journey.

Ready to Transform Your Digital Strategy?

EETech’s solutions help distributors and manufacturers unlock new revenue potential, streamline operations, and move from reactive decision-making to strategic growth. Contact EETech today to schedule a consultation and discover how data-driven insights can strengthen your competitive position and accelerate business performance.