Executive Summary

Nichicon is a global leader in electronic components, known for high-quality capacitors and Lithium Titanate Oxide batteries. Nichicon recognized that its fragmented digital presence was falling behind industry expectations.

Competitors were already offering faster search, richer product experiences, and stronger digital engagement, raising the stakes for Nichicon’s own digital transformation. To better serve the U.S. market, Nichicon wanted a dedicated website that consolidated key product offerings and delivered a modern, engineer-focused experience.

To close this gap, Nichicon partnered with EETech to create a modern, unified website on Xperience by Kentico, supported by SEO expertise from RankRealm. The initiative required close coordination between Nichicon America and Nichicon’s corporate teams in Japan, consolidating legacy sites into one global platform. The new nichicon.com delivers advanced product search, centralized technical resources, integrated distributor pathways, and robust analytics.

Client Background

For over 70 years, Nichicon has been a trusted manufacturer of aluminum electrolytic capacitors, film capacitors, and lithium titanate oxide batteries. Nichicon’s components are used in automotive, industrial, energy, and consumer applications worldwide.

With global distributors such as TTI, DigiKey, Mouser, Arrow, and Future, Nichicon depends on its digital presence to engage design engineers early in their projects. But Nichicon’s previous websites were siloed, hard to navigate, and poorly optimized for modern engineer workflows.

The Challenge

Despite Nichicon’s reputation for quality and innovation, Nichicon’s online experience was holding them back. Previously, Nichicon had a standalone Lithium Titanate Oxide battery site, but it did not include other key product categories relevant to the U.S. market.  Engineers struggled to navigate siloed sites, dig through static PDF catalogs, and locate technical resources or distributor options.

The challenge was to create a holistic North American focused platform that combined Lithium Titanate Oxide batteries with Aluminum Electrolytic Capacitors and Film Capacitors for xEV applications. The new site needed to consolidate these offerings into a single, intuitive experience for engineers, highlighting Nichicon’s full range of North American available products while providing engineers with clear, application-driven navigation and showcasing Nichicon’s full range of U.S. available solutions.

Nichicon needed more than a facelift. They needed a complete digital transformation that would empower engineers, strengthen SEO visibility, and provide actionable analytics.

The Solution

EETech partnered with Nichicon to deliver a streamlined, modern digital experience. Starting with discovery and strategic planning, EETech defined the site’s structure to ensure users could easily access product information, applications, and company insights. Our UX/UI design work focused on creating an intuitive hierarchy and user journey, combined with high-fidelity visuals that modernized the brand while enhancing usability.

The new platform merged previously separate resources into a cohesive, fully responsive website on a brand-new domain. The result is a site that reflects Nichicon’s technical expertise and provides engineers with a streamlined, application-focused path to solutions.

Together, Nichicon and EETech defined a solution that included:

• Dual keyword and parametric search, allowing engineers to quickly locate parts by code, family, or technical attributes.
• Full product data migration, ensuring every capacitor and battery is represented with series pages and detailed product profiles.
• Centralized Resources Hub for white papers, case studies, Spice models, CAD, and compliance documentation.
• Pricing and Inventory Represented on Product Detail Pages with DigiKey and Mouser for real-time stock and sample requests.
• User registration (MyNichicon), enabling gated access to advanced resources such as CAD models, EOL notices, and technical guides.
• SEO and redirect strategy executed with RankRealm, consolidating legacy sites and preserving link equity through 301 redirects.
• Compliance and accessibility, embedding GDPR/CCPA controls and WCAG standards from day one.
• Kentico Xperience CMS, providing a secure, scalable foundation with built-in analytics and marketing automation.

Results

The transformation delivered measurable results quickly:

• SEO Impact (with RankRealm):
  • Pre-launch (nichiconbattery.com): 2,000 clicks / 161,000 impressions (3 months).
  • Post-launch (nichicon.com): 9,550 clicks / 207,000 impressions (<3 months).
  • A 5X increase in clicks and +40,000 impressions in less time.
  • These gains were made possible through a targeted SEO program and 301 redirect strategy executed in partnership with RankRealm, ensuring Nichicon’s new site outperformed its legacy platforms from day one.
• Improved Engineer Experience:
  • Fast product discovery through parametric + keyword search.
  • Complete product catalog accessible online.
  • Every product page integrates datasheets, CAD, SPICE, and distributor buy links.
• User Registration Benefits:
  • Engineers can register via MyNichicon to access gated resources (CAD, EOL, white papers).
  • Builds stronger engagement and lead capture for Nichicon.
• Actionable Analytics:
  • Using Xperience by Kentico, Nichicon now tracks conversions, resource downloads, and product engagement at a granular level.
  • Dashboards reveal which series, resources, and markets generate the most interest, informing both marketing strategy and product management.
• Industry Recognition:
  • In August 2025, the new Nichicon site was named Kentico’s Site of the Month, honored for its advanced search, distributor integrations, unified platform, and improved customer journeys.

Engineers can now filter products instantly, access CAD and SPICE models on demand, and request samples with DigiKey and Mouser. With all product data migrated, user registration live, and real-time analytics from Kentico Xperience, Nichicon has shifted from static catalog publishing to a truly data-driven engagement model.

Most importantly, the new platform, built in partnership with EETech and RankRealm, positions Nichicon to realize its vision of becoming the emotional favorite and preferred manufacturer of aluminum electrolytic and film capacitors, while establishing a foundation for future personalization, eCommerce, and digital growth.

Looking Ahead

EETech continues to work with Nichicon on enhancements planned for a future release, ensuring the site evolves to meet future business and user needs. This ongoing collaboration underscores EETech’s commitment to long-term client success and iterative improvement.

Conclusion

Nichicon’s partnership with EETech and RankRealm has transformed their digital presence from fragmented and underperforming to modern, integrated, and analytics-driven. Engineers worldwide can now access product data and resources quickly, while Nichicon benefits from stronger discoverability, measurable results, and industry recognition.

With a fivefold increase in traffic, award-winning design, and the ability to capture and act on analytics, Nichicon’s new website is not just a digital catalog, it is a strategic platform that will fuel innovation and growth for years to come.

Ready to Transform Your Digital Presence?

EETech’s proven methodology has delivered exceptional results for Nichicon, and we’re ready to help you unlock your digital revenue potential. Our comprehensive approach to B2B digital transformation combines technical expertise with deep industry knowledge to deliver measurable business outcomes. Contact EETech today to schedule your digital transformation consultation and discover how we can help you transform your website from a cost center into a revenue­ generating powerhouse.