Account Based Marketing Case Study

Introduction

Japanese electronic components manufacturer specializing in capacitors, sensors, and high-frequency parts. With a robust annual revenue of 12 billion, this client holds a significant worldwide market share in ceramic filters and sensor.

Program Overview

A multi-billion dollar electronic components manufacturer partnered with EETech to source leads from a specified target account list for a targeted marketing campaign. EETech utilized data and research to customize an account-based marketing strategy and implemented persona-driven outreach. The results of this campaign were impressive, with enhanced visibility, 100 high-quality leads generated, and a positive brand perception. The client provided a testimonial expressing satisfaction with the delivered leads, stating they were warm and qualified.

Strategic Objectives

• The client provided a list of 20 key-target companies across multiple industries
• Wanted to reach critical decision-makers across various departments and job titles

Strategic Execution

• Data, Research, and Acquisition:  EETech utilized its extensive database and conducted thorough research to identify companies matching the client’s criteria. This involved leveraging industry publications, online databases, and proprietary tools to compile a comprehensive list of potential lead
• ABM Customization: The target companies were analyzed to understand their organizational structures, key decision-makers, and ongoing projects. This information was crucial for tailoring the outreach strategy to align with each company’s needs and priorities
• Persona-Driven Outreach: EETech developed personalized outreach strategies for each job title and type targeted by the client. This involved creating content that resonated with the unique challenges and goals of Component Engineers, Hardware Engineers, Project Leaders, and other specified roles

Results

• Enhanced Visibility: Increased client visibility in the specified industries
• Generated 100 high-quality business domain email leads, lending to increased conversion opportunities and positive brand perception

“Our leadership was impressed with this campaign and we would like to increase the budget and refresh assets for the next round of target companies..” -Digital Marketing Manager