Introduction

In the competitive world of semiconductor technology, effective media strategies and strong partnerships play a crucial role in driving success. An American developer and manufacturer of wide-bandgap semiconductors partnered with EETech to elevate its paid media campaigns and amplify its brand presence. This partnership aimed to leverage EETech’s expertise in media solutions to raise awareness and promote its suite of tools and support products.

“Out of all of the partners I have worked with, EETech is the most flexible… When I threw you guys a curveball, you ran with it.” -Senior Media Planner

Strategic Objectives

• Drive brand awareness with precise, data-driven media campaigns.
• Position online tools and product solutions as essential resources for engineers designing reliable, high-performance silicon carbide systems.
• Build credibility to solidify industry leadership.

Key Benefits of Partnering with EETech

In the rapidly evolving digital media landscape, staying ahead requires a reliable and adaptable team to monitor progress and maximize ROI. Partnering with EETech offers two key advantages: flexibility and responsiveness. EETech’s team seamlessly adapts to changing needs, ensures smooth campaign execution, and provides ongoing insights and recommendations to optimize performance. Furthermore, EETech’s dedicated Customer Success team provided clear responsibilities and direct relationships, a stark contrast to other companies that often lack this dedicated team.

“I liked that there was a dedicated Customer Success team that was focused on the day-to-day implementation of things.” -Senior Media Planner

Results

The partnership with EETech yielded several notable outcomes:

• EETech delivered data-driven audience insights, enabling the client to execute precise media campaigns that amplified brand awareness and effectively targeted key engineering personas.
• Targeted strategies connected tools with the right engineers, maximizing ROI and showcasing their value in high-performance silicon carbide design.

Strategic media campaigns elevated the client to the top 15 Power Semiconductor manufacturers, solidifying their leadership, as highlighted in the Engineering Insights Report.

Conclusion

This partnership with EETech exemplifies the power of collaboration in achieving strategic marketing goals. By leveraging EETech’s expertise in media solutions, the client successfully increased brand awareness, positioned its tools as essential resources for engineers, and solidified its leadership in the power semiconductor industry. EETech’s flexibility, responsiveness, and data-driven approach enabled the client to connect with the right audiences, maximize ROI, and achieve measurable success, including recognition as a top 15 Power Semiconductor manufacturer in the Engineering Insights Report. This case study underscores the value of a client-focused media strategy in driving industry leadership and impactful results.