Your complete playbook for turning engineer traffic into qualified leads, RFQs, and revenue, backed by data from over 1,000 engineers.
Full 5-chapter report with all research findings
9 Years Longitudinal Research
8 Languages
95% Confidence Level
Engineers are searching for products you make right now. They land on a manufacturer's website and decide in under 30 seconds whether to go deeper or leave. This report, grounded in nine years of longitudinal research, lays out exactly what a winning electronics website looks like and gives you a clear, actionable playbook to build one.
The data that should change how you think about your website
Each chapter presents a key research finding, explains what it means for your business, and gives you concrete steps to act on it.
Chapter 01 — Your Website Is a Sales Tool. Are You Treating It Like One?
Find out why most electronics websites are set up to lose the sale before anyone picks up the phone.
Chapter 02 — If They Can't Find You, You Don't Exist
Discover which decisions you've already made are quietly costing you specifications and how to fix them.
Chapter 03 — The AI Window Is Open, But It Won't Stay That Way
Learn how the shift to AI-powered component research is reshaping engineer discovery and what it means for manufacturers who act now versus those who wait.
Chapter 04 — The Five Capabilities That Determine Whether You Win or Lose
See how engineers actually evaluate and choose suppliers online and benchmark your website against what the research says a winning site must deliver.
Chapter 05 — From Insight to Revenue: How to Close the Gap Fast
Understand what it takes to move from where your site is today to where it needs to be and why timing matters more than most manufacturers realize.
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Full 5-chapter report with all research findings
Website self-audit scorecard (rate your site against the 5 capabilities)
SEO, documentation, and AI visibility checklists
Actionable "What To Do" steps at the end of every chapter
Data from 1,000+ engineers at 95% statistical confidence