The Electronics Buyer Journey Has Changed. Has Your Website Kept Up?

New Research from 1,000+ Engineers Reveals How Technical Buyers Discover, Evaluate, and Purchase Components Online.

Engineers are increasingly making purchasing decisions long before they ever speak with sales. Discover the digital experiences, content, and website capabilities that influence specifications, supplier selection, and buying behavior across the electronics industry.

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What's Inside the Research?

Based on exclusive EETech research and insights gathered from more than 1,000 engineers worldwide, this infographic uncovers how technical buyers navigate today's electronics purchasing journey and what manufacturers must do to stay competitive.

You'll discover:

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Where engineers actually go to research suppliers and products

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The digital resources buyers expect before making purchasing decisions

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How AI is changing engineering research behavior

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The website capabilities that influence specifications and vendor selection

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Common gaps preventing manufacturers from converting website visitors into customers

Core Research Insights

60
%

engineers are active buyers

85
%

need product documentation at their fingertips

56
%

already use AI during research and evaluation

65
%

work in organizations without a procurement buffer

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Multiple Formats for Your Convenience:

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100% Free. No paywalls, just insights

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Exclusive EETech research not available anywhere else

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Actionable data trusted by engineers and executives across the electronics industry

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Based on responses from 1,000+ engineering professionals worldwide