EETech Names Brad Ruzicka Chief Growth Officer

Boise, ID - July 27, 2026 - EETech, a technology-driven B2B platform serving the global electronics industry, today announced that Brad Ruzicka has joined the company as its first Chief Growth Officer. Ruzicka joins EETech from Supplyframe, where he spent six years leading strategic accounts and helping rearchitect the company's go-to-market approach - experience the company says positions him to unify sales strategy across its expanding platform of engineering communities, research, and commerce businesses.

Ruzicka will lead growth strategy across EETech's business units - Community, Commerce, Data, Research, Breadboard, and Datasheets.com. He will work closely with EETech's sales team and business-unit leaders to identify new customers, expand relationships within existing markets, and develop opportunities in new segments across the electronics value chain. A central part of the role is bringing together the full range of EETech's capabilities to create broader, enterprise-level solutions for customers and strategic partners.

Ruzicka brings more than 20 years of experience in electronic components and semiconductor sales and marketing. Before Supplyframe, he spent 13 years at Texas Instruments, leading teams across Marketing, Digital, and Channel functions; his final role there was leading TI.com and the company's Digital Demand Creation organization. He began his career as a Systems Product Engineer at Hewlett-Packard and holds an MBA and a degree in Telecommunications Engineering, both from the University of Texas at Dallas. Ruzicka is based in the Dallas, Texas area, home to many of the industry's largest electronics and semiconductor employers, including Texas Instruments.

"Brad brings a rare combination of industry relationships, commercial leadership, and technical grounding," said Martin Chatterton, CEO of EETech. "He understands both what our customers need and the technology behind their businesses, which is exactly what it takes to bring Community, Commerce, Data, Research, Breadboard, and Datasheets.com together into one integrated growth engine."

"I'm honored and thrilled to be joining EETech as the company's first Chief Growth Officer," said Ruzicka. "I'm excited to join such a seasoned and skilled team, and I look forward to helping our current and future customers in their digital transformation journeys - leveraging the best-in-class end-to-end digital presence solutions provided by EETech."

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EETech is a technology-driven B2B platform serving the global electronics industry. Through its integrated portfolio of digital products, engineering communities, data platforms, and AI-powered intelligence solutions - including Breadboard, Datasheets.com, and All About Circuits - EETech helps engineers, suppliers, distributors, and technology brands connect more efficiently across the electronics value chain.

By combining trusted technical content, proprietary data, workflow automation, and digital infrastructure, EETech enables companies to improve product discovery, accelerate engagement, generate demand, and make smarter business decisions. EETech's mission is to simplify how the electronics industry connects, collaborates, and grows - from design and engineering through procurement, marketing, and commercialization.

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