Watch the 2025 EETech Engineering Insights study results. Learn how AI and generational shifts are changing how engineers discover, evaluate, and buy products.
For nearly a decade, EETech have reached out to our communities of engineers and those in the electronics industry to gather key insights on topics like new product adoption, AI use in workflows, content use, pressing challenges they face in their work, and assessing their engagement with suppliers.
This year's survey concluded in November 2025 and resulted in 3,000 qualified respondents from around the globe across multiple personas. Watch the 2025 EETech Engineering Insights study results to find out how AI and generational shifts are changing how engineers discover, evaluate, and buy products. Learn more.
Research backed strategy is the key to success. For years, our insights have shaped the industry’s understanding of an evolving customer base. Whether you target students, hobbyists, or professionals, we know what your customers are looking for and how to make sure they find it.