Join us on March 19th, 2 p.m. Eastern, for a LinkedIn webinar: “Career Pro vs Next Gen Engineers: EETech's Research on Media Usage and Buying Trends.” Based on a global study of engineers conducted annually by EETech, this webinar will discuss how busy engineers look for information about new products and companies, what type of content they most like to consume, and how different generations of engineers go about finding and specifying new products. In addition, the webinar will discuss the geographic differences in how engineers select and buy products. This webinar, jointly presented by EETech and Goldstein Group Communications, two organizations with decades of experience in marketing to the engineering audience, is based on EETech's groundbreaking global Engineering Insights Report. The webinar will review key take-aways from the research, discuss differences in global engineering requirements, and highlight with specific detail where engineers go to find new products -- and what they find most compelling.

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