Terra Gledhill

Terra Gledhill is the Director of Marketing & Research at EETech, bringing 20 years of marketing experience to the electronics industry.

Send me an email

terragledhill@eetech.com

Terra Gledhill

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Terra Gledhill

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Why Marketing and Sales Alignment Is a Lie We Keep Telling Ourselves

Why Marketing and Sales Alignment Is a Lie We Keep Telling Ourselves

Almost every company believes it has sales and marketing alignment.

Bye Bye, Buyer Persona

Bye Bye, Buyer Persona

And markets kept moving. Buyers kept changing. The persona didn't.

Why Most B2B Content Doesn't Know Who It's For

Why Most B2B Content Doesn't Know Who It's For

B2B content written for "everyone" resonates with no one.