Research source

All fixed benchmarks come from the EETech Engineering Insights Research (EIR), a 9-year annual study of 3,000+ working electronics engineers co-published with the Electronic Components Industry Association (ECIA) at 95% statistical confidence.

• 58% of engineers begin a part search on Google.
• 87% require a datasheet directly on the product page.
• 45% bounce if technical data is not available on-page.
• 42% is the modelled fraction of organic search demand invisible to a typical electronics site (the “search invisibility” rate).

The three revenue gaps

Gap 1 — Search: digital × 0.42 × 0.25 (search-invisible share, captured at a conservative 25% SEO recovery rate).

Gap 2 — Convert: (new products × 5 design-in opps) × 0.87 × 0.45 × LTV (lifetime value of design-ins lost to datasheet friction). Annualised by dividing by 10.

Gap 3 — Velocity: new products × weeks delayed × (digital ÷ products ÷ 52) — the revenue forgone while new SKUs wait in the dev queue.

Year 1 ROI: ((total gap × 30% capture) − $111K) ÷ $111K.

Conservative assumptions

• SEO capture rate is held at 25%, well below what most rebuilds achieve.
• Overall recovery rate for Year 1 ROI is capped at 30%.
• Design-in revenue is amortised over 10 years (LTV divisor).
• The $111K Year 1 investment includes the standard EETech Commerce platform fee plus one-time onboarding.

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See the disclaimer for the full statement on limitations and how to interpret these results.

Directional estimates only

This calculator produces directional estimates. Actual results depend on your specific product mix, audience, competitive landscape, current site performance, sales motion, execution quality, and many other factors outside the scope of this model. Outputs should not be relied upon as a forecast, financial projection, or guarantee of return.

No professional advice

Nothing on this page or in the calculator output constitutes investment, legal, tax, or accounting advice. You should consult qualified professionals before making any business or financial decision based on these estimates.

No warranty

EETech makes no representation or warranty, express or implied, as to the accuracy, completeness, or fitness for any particular purpose of the calculations for any specific business. The calculator is provided “as is” without any warranty of any kind.

For a tailored analysis

For a tailored assessment of your business, please contact your EETech Commerce account manager. See the methodology page for the formulas, research sources, and assumptions used in this model.